Market size
The largest providers
Typical contract terms
What they cost: our analysis
Four providers publish enough to model: Point, Hometap, Unlock, and Unison. Example: $100,000 on a $750,000 home with a $300,000 mortgage.
Run your own numbers on HEI Calculator, or compare providers on HEI Compare.
Quick answers
How big is the home equity investment market?
The CFPB estimated it at $2 billion to $3 billion in its January 2025 report.
How many home equity investments have been made?
The four largest companies had originated more than 37,000 contracts, according to the CFPB's January 2025 report.
What does a home equity investment typically cost?
Using four major providers' published terms for a $100,000 investment on a $750,000 home, we estimate an effective yearly cost of 14.1%–15.9% at 4% annual appreciation over 7 years, and 3.5%–11.5% with no appreciation.
How many states regulate home equity investments?
We've confirmed HEI-specific laws or rules in effect in 4 states (Connecticut, Illinois, Maine, Maryland), plus attorney general actions in Colorado, Massachusetts, Minnesota. See the regulatory tracker.
HEI Calculator
Run your own home and assumptions through every provider and get one comparable effective annual cost.
HEI Compare
Point, Hometap, Unlock, Unison, Splitero and CHEIFS side by side, with reviews and head-to-heads.
HEI Facts, HEI Calculator, and HEI Compare are sister sites run by the same independent team.