The short version
You can read every page without giving us anything, and there is no account. The only form is on our contact page, which asks for your name, email, and message so we can reply. We do not ask for a phone number. We do not call or text. We do not sell your personal information. We do not share leads with home equity investment providers today. If we ever do, we will update this policy before we do.
To ask what we have about you, or to have it deleted, email hello@heifacts.com.
What these pages do not collect
You can read every page without giving us a name, an email, or a phone number. We do not have a sign-up, a calculator that stores your home, or a review form on this site.
Visits, ads, and analytics
- Cloudflare hosts the site. It processes ordinary request details, such as IP address and browser type, to deliver the site and protect it.
- Google Analytics uses cookies to show how people use HEI Facts and our four sister sites (HEI Calculator, HEI Compare, HEI Offers, and HEI Counseling), including which pages they open. It also covers when someone sends our contact form and, on the sister sites, when someone uses a tool or sends a request. We connect that measurement to Google Ads so we can tell whether our ads lead to people visiting. You can opt out with Google's opt-out browser add-on or by blocking cookies in your browser.
- Our own visit counter. After you scroll, move the mouse, tap, or type, we record that the page was viewed. The notice goes to HEI Calculator, which keeps the counter for all four sites. We send the page, the site you came from, and, if you arrived from an ad, the ad click ID and campaign name on the link (Google or Microsoft). We store only daily totals: which page, and how many times. We do not store your name or your IP address in those totals. A short email to our team can include the page, the referring site, whether the visit came from an ad and the campaign name, and an approximate city (from the network connection, not a street address). That email tells us someone opened a page. It does not tell us who you are. If you send the contact form, we count that it was sent. Your browser remembers, for that tab, that the page was already counted. That note stays on your device and is cleared when you close the tab.
Who handles the information
- Cloudflare hosts HEI Facts and delivers the pages.
- Google provides Analytics and the Ads measurement described above.
- HEI Calculator, run by the same team, receives the visit counter, stores the daily totals and contact form messages, and sends our team the short visit email and those messages.
We do not sell your personal information. We do not share leads with home equity investment providers today. If we ever share leads, we will update this policy before we do.
If you use the contact form
The form on our contact page asks for your name, your email address, and your message. We store what you send, the page you were on, your approximate country, and a scrambled version of your IP address (not the IP address itself) so we can limit spam. Your message goes to the same database as HEI Calculator, run by the same team, and is emailed to our team. We reply by email.
If you email us
If you email hello@heifacts.com, we use that address to reply. We reply by email. We do not call or text. You can ask us to stop emailing you any time. We keep emails and contact form messages until you ask us to delete it, or until we no longer need it. We do not delete email on a set schedule.
How long we keep visit counts
We keep the daily visit totals until we no longer need them. They are counts of pages, not a list of people. There is no automatic delete date. To ask what we have, or to have a message deleted, email hello@heifacts.com.
Children
This site is not intended for anyone under 18, and we do not knowingly collect information from minors.