HEI Facts.com

State

Home equity investments in Wisconsin

5 of the six major home equity investment providers operate in Wisconsin. We found no HEI-specific law, rule, or enforcement action in Wisconsin in our review of primary sources.

Providers operating in Wisconsin

5 of the six major providers say they operate in Wisconsin. Availability can vary by county.

  • Pointup to 30-year term · cost cap 18% a year · about 14.3% a year in our standard example
  • Hometap10-year term · cost cap 18.5% a year · about 14.1% a year in our standard example
  • Unlock10-year term · cost cap 19.9% a year · about 15.9% a year in our standard example
  • Unisonup to 30-year term · no published cost cap · about 14.7% a year in our standard example
  • CHEIFSterm not published · cost cap 12.99% or 14.99% a year · about 13.7% a year in our standard example

Provider lists come from each provider's own availability page. All states.

See how these providers' costs change with home prices in the 2026 study.

Laws, rules, and reports

We found no HEI-specific law, regulation, or state report in Wisconsin. General state lending and consumer protection laws still apply.

Enforcement and court cases

We found no enforcement action or court case involving home equity investments in Wisconsin.

Bills

We found no pending HEI bill in Wisconsin.

HELOC denials in Wisconsin

In 2025, lenders denied 21.1% of the 45,382 HELOC applications they decided in Wisconsin (national: 32.9%). Most common first reason: debt-to-income ratio. See the full HELOC denial data.

HELOCs by metro area in Wisconsin

Milwaukee, WI (25% denied) · Madison, WI (15% denied) · Green Bay, WI (19% denied) · Janesville, WI (20% denied) · Racine, WI (28% denied) · Kenosha, WI (30% denied) · Eau Claire, WI (16% denied) · Appleton, WI (17% denied) · Wausau, WI (13% denied) · La Crosse, WI-MN (14% denied) · Oshkosh, WI (20% denied) · Sheboygan, WI (18% denied) · Fond du Lac, WI (20% denied)

See reasons and rates for each metro area.

Federal activity

2 federal items pending that would apply in every state: Home Equity Lending Integrity Act (S. 4803), Shared Home Appreciation for Residential Equity Act (H.R. 8116).

Before you sign in Wisconsin

  1. Check the company's license at NMLS Consumer Access.
  2. Ask for the settlement amount at 0%, 4%, and 8% yearly appreciation, and for when you might settle.
  3. Convert each offer to an effective yearly cost and compare it with a HELOC or home equity loan.

Reference information, not legal advice. Know of something we're missing in Wisconsin? Tell us.